It's been way too long since we've had a pretzel sighting around here!
No, I haven't been locked up in reprezelbilitation... it's just a general state of too little organization and too much to do. So here's something out of my pretzel backlog that I think you'll like, a lesson on realism in art as well as pretzel installation.
The first photos here are from Frankfurt Hahn airport and the Wuerzburg train station. As you can see yourself, Ditsch is a pretzel house here in Germany with kiosks everywhere. The later photos are from inside the city of Wuerzburg at another location.
To put it gently, in my professional opinion, Ditsch has a small problem with their pretzel identity scheme. They use two stylistically different pretzels at their retails spots which I feel creates a small amount of pretzel confusion. As in any good marketing campaign, the better idea would be to create recognizable consistency. Then again, I'm not their pretzel consultant. I'm just a screwball who sits here and blogs about this stuff for free.
So one of the pretzels is being stabbed through a stick beneath their brand name and the other pretzel is very over-sized yet realistic and threaded onto metal bars.
I suspect the realistic looking pretzel creates other frustrating problems for them, but I admit I haven't thoroughly investigated this. The conclusion was reached from these photos that frankly look like the business owner snapped after being crapped on one too many times.
The bird spikes and wire netting are likely an occupational necessity, but I wonder if Ditsch would simply get rid of the realistic looking twisties, that the birds wouldn't be sitting on them trying to eat and therefore not excreting on the heads of the clientele.
Having been spattered on recently myself, I do feel compassionate for the bakers trying to make a living. Yet all this spiky metal ugliness also has me sad for the birds.
Hm, those pretzels look like they're being punished for something, like not being tasty enough or not good looking enough. I think you should have a quiet word with the owners and suggest a more attractive alternative.
Posted by: Veronika | July 10, 2010 at 11:08 AM
Btw, I've copied you and also signed up for Sketchbook Project, I've chosen the "Things that changed other things" theme, I'm already furiously jotting ideas down and can't wait to get started :)
Posted by: Veronika | July 10, 2010 at 11:11 AM
I think the solution is for them to hire you as a design consultant! The pretzel beneath their name kind of has the look of a carabiner instead of a pretzel and the realistic ones with all the netting and spikes don't really make you stop to think, "I've got to go eat one of those pretzels."
Posted by: Anne | July 10, 2010 at 01:34 PM
That large pointed metal spike coming out of the wall is enough to repel me and my tummy...!
Posted by: DJ | July 10, 2010 at 04:56 PM