*Hmm. Although this post feels incomplete, in hindsight it certainly seems like here is where I was formulating my thoughts on creality!
I love printing but I'm hard-wired to make complete, perfect prints. This is because the goal of a print house is to make consistent, perfectly registered results. This means if the job was for 10,000 brochures, they should all be perfectly printed, the first one looking exactly as the last one off of the press. This is achieved by the printers warming up with a run of anywhere between 20-100 sheets until the result is correct. Those "make-ready" sheets are then chucked in the recycle bin.
This somehow has conditioned me to think that the first prints are somehow "bad" or "wrong." Technically, they are useless because they're not what the customer has ordered and therefore not sell-able. Artistically, however they are interesting and a good place to contemplate "happy accidents."
When we're printing by hand, it's clear that not every single impression is going to be exactly like the others. There are too many variables. Yet this is what makes interesting, customized results...
I think imperfections are interesting. But I also understand the need for perfection when it's a business.
Posted by: Janet | June 28, 2011 at 02:13 AM
I'm too organic to be a regimented printer, so I luxuriate in my accidents...
Thanks for the reminder ~
Posted by: DJ | June 28, 2011 at 06:57 PM